Markup Percentage Calculator

Formula

Markup = (Selling price-Cost) ÷ Cost × 100

Worked example

With Cost: 60 currency units, Selling price: 100 currency units, markup is 66.67 %.

Calculation method

The rule is Markup = (Selling price-Cost) ÷ Cost × 100.

Markup is profit divided by cost. A product that costs 80 and sells for 100 has a 25% markup, not a 20% markup.

For this markup percentage example, changing cost from 60 currency units to 61 currency units while keeping the other inputs fixed changes markup from 66.67 % to 63.93 %.

Reading markup

Margin divides profit by selling price; markup divides profit by cost. They have different numerical values for the same transaction. In the worked values on this page, cost 60 currency units, selling price 100 currency units produce markup 66.67 %.

Practical use

Use these tools to set a price or compare product economics. The specific task here is to find markup from cost, selling price.

Limits and common mistakes

Specify which measure you mean before comparing targets. Additional operating costs may reduce actual net profit. Verify cost in currency units before interpreting markup; a value measured on another basis would answer a different question.

Read the example and units

The worked values on this page use cost 60 currency units and selling price 100 currency units. With those exact entries, the calculator reports markup 66.67 %. The output describes markup under the displayed equation. It does not automatically include a separate cost, rate, or quantity absent from the listed fields. Keep all money amounts in one currency and check which amount is the base of a percentage. The displayed rule uses only the rate, amount, term, or count you supply; it does not import a market price, account balance, receipt rule, or contract term.

Compare one changed input

For a second scenario, change only cost 60 currency units to cost 66 currency units and leave the other example entries alone. The result for markup changes from 66.67 % to 51.52 %. Comparing one changed input at a time shows exactly which assumption drove the difference in this calculation. This comparison isolates the arithmetic effect of one assumption. Actual fees, contract terms, taxes, behavior, or market outcomes may change a real result, so compare several plausible inputs rather than relying on one precise-looking number.

How to interpret this kind of result

Margin and markup share the same gross difference between selling price and cost but use different denominators. Margin is a fraction of selling price; markup is a fraction of cost. A target margin therefore cannot be used as a markup percentage without conversion. Check the output name before comparing a quoted percentage with a business target. For this markup percentage calculation, cost in currency units and selling price in currency units determine markup; the displayed markup 66.67 % belongs to that exact combination rather than to a different rate, term, or measurement basis.

Scope and practical checks

The entered cost and revenue define which expenses are counted. Freight, transaction charges, overhead, refunds, or tax may affect actual profit but are not added automatically. A margin on one item is not the same as net margin for a whole business. Use a consistent cost basis when comparing two products or periods. Check the cost in currency units and selling price in currency units entries against the quantities in your own situation before using markup; this page cannot infer a field or condition that you did not enter.

Common questions

What does this markup percentage result include?

The markup comes from cost in currency units and selling price in currency units using the displayed rule Markup = (Selling price-Cost) ÷ Cost × 100. It does not automatically include a condition absent from the listed inputs. Check the applicable account, transaction, or contract terms before using it for a financial decision.